Take Rules For Radicals No. 12 and apply it to every single opponent: the mantra of Our Lord and Savior Barack Hussein Obama.
The basic tenet of Rule No. 12 is:
Pick the target, freeze it, personalize it, and polarize it.
Donald Sensing says there’s more to Rule No. 12 that what is widely quoted and explains just how the planned attack by the White House on Fox News Channel is right out of the Saul Alinsky playbook.
Here’s how he breaks it down. First, regarding Pick the target:
Do not make the mistake of thinking that Fox News Channel is the actual target. The bullseye target of this campaign is all the public media.
Then, freeze it:
… to fix a certain perception about the target in the minds of the broader community, in this case the media figures in general and the minds of the community (in this case, the whole nation is the community) as a whole.
In other words, fix this image of FNC in the eyes of the American public as part of the right-wing noise machine and Republican operation and part of what is undermining America.
The first shot was fired by Anita Dunn, the self-admitted fan of Chairman Mao, when she said the following to al-CNN:
The reality of it is that Fox News often operates almost as either the research arm or the communications arm of the Republican Party. And it is not ideological… what I think is fair to say about Fox, and the way we view it, is that it is more of a wing of the Republican Party. …
But let’s not pretend they’re a news organization like CNN is.
The effort to separate FNC from what the public perceives as legitimate news organizations commences. A side note … a news organization like CNN, which “fact checked” a comedy skit on Saturday Night Live but couldn’t bother to fact check bogus racist statements falsely attributed to Rush Limbaugh.
Third, personalize it:
Attacking FNC puts a face, a personal identity on the White House’s enemy, but also serves to obscure the larger identity of the enemy. FNC is separated from the rest of the “real” media and personalized as a partisan, ideological arm of the president’s political opposition. The White House wants the other media to think that its fight is with FoxNews exclusively, hoping they won’t see that the real fight is with all media.
It also puts FNC in the same category in the public perception as Rush Limbaugh, Sean Hannity, Mark Levin and other radio talk show hosts generally critical of the administration, as well as bloggers. They become the face of the opposition to Obama.
Finally, polarize it:
The White House is laying a foundation of future media relations that does two things. First, they are identifying, and most importantly trying to get all the media to identify, good and bad media coverage, both terms defined by the White House. Second, they are nudging each reporter and news organization to move further toward the “good” side by trying to drive a wedge between them and Fox News.
Sensing then directs us to this trip down Memory Lane from the 2008, namely how the Obama campaign was able to control all media coverage:
The Obama campaign’s press strategy leading up to his election last November focused on “making” the media cover what the campaign wanted and on exercising absolute “control” over coverage, White House Communications Director Anita Dunn told an overseas crowd early this year.
In a video of the event, Dunn is seen describing in detail the media strategy used by then-Sen. Barack Obama’s highly disciplined presidential campaign. The video is footage from a Jan. 12 forum hosted by the Global Foundation for Democracy and Development in the Dominican Republic.
“Very rarely did we communicate through the press anything that we didn’t absolutely control,” Dunn said, admitting that the strategy “did not always make us popular in the press.”
That would be the very same Anita Dunn who labeled FNC a “wing of the Republican Party.”
Observes Sensing:
The question is whether the rest of the reporters and news-outlet managers understand that they are next to “picked, frozen, personalized and polarized” unless they submit to the White House’s whims.
One reporter who didn’t get the memo from the White House and clearly understands what’s at stake is ABC’s Jake Tapper, who asked some very pointed questions of “Baghdad Bob” Gibbs, inquiring why the White House felt it had the right to define what is and what is not a news organization:
Tapper: It’s escaped none of our notice that the White House has decided in the last few weeks to declare one of our sister organizations “not a news organization” and to tell the rest of us not to treat them like a news organization. Can you explain why it’s appropriate for the White House to decide that a news organization is not one –
(Crosstalk)
Gibbs: Jake, we render, we render an opinion based on some of their coverage and the fairness that, the fairness of that coverage.
Tapper: But that’s a pretty sweeping declaration that they are “not a news organization.” How are they any different from, say –
Gibbs: ABC -
Tapper: ABC. MSNBC. Univision. I mean how are they any different?
Gibbs: You and I should watch sometime around 9 o’clock tonight. Or 5 o’clock this afternoon.
Tapper: I’m not talking about their opinion programming or issues you have with certain reports. I’m talking about saying thousands of individuals who work for a media organization, do not work for a “news organization” — why is that appropriate for the White House to say?
Gibbs: That’s our opinion.
Dr. Melissa Clouthier weighs in, even comparing the Cult of Obama to the Cult of Scientology.
What flashes to my mind is Scientology. Stay with me here. One of the very first precepts in their ideology is to take control–control everything. Another precept is to match tone. That is, if someone is combative, match the person’s tone.
And then what comes to mind is this: all cults have the same traits. Controlling the message, building a personality, stagecraft, etc. The Obama administration came to power by force of jingo …
The Obama administration is filled with Marxists, utopians, and workers with fluff resumés. It’s better if no one looks too closely. The president’s agenda is meeting with opposition from the American people. The only way to change that is to try to harm the messenger. Really, the only way to do that is to harm all messengers.
There is only one voice President Obama wants the American people to hear and it’s his own.
President Barack Hussein Hubbard? Or is it L. Ron Obama?